The Difference between Management and Leadership
John Silliman Dodge
FMQB Feb 17, 2006
Let’s talk about what it takes to be a successful
leader/manager in the twenty-first century. Notice I didn’t say
successful PD. Mechanically, you already know your job, or
you do if you’ve been in the chair a while. You don’t need
me for tips on rotating music, managing research, scheduling promos.
You know the three P’s: personality, promotion and production,
so you’re good to go there. Let’s turn the discussion up
and talk about what separates the good stations from the great ones:
Leaders ask, Which is the best way for us to go? Managers
ask, How is the best way to get there? Leadership is a role, management
is a job. Management is responsible for outcomes, results. It’s
a function, while leadership is a relationship. Leadership focuses on
the people doing the work, while management focuses on the work that
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Leadership has nothing to do with the org chart. There
are leaders at every level in your company. Observe, you’ll see.
There’s nothing in your title Program Director that automatically
makes you the leader. Leadership is only achieved if there is voluntary,
enthusiastic “followership.” To create that, you need to
supply a constant and consistent vision of where we’re going,
why, and how great everything is going to be once we get there. Leaders
build teams, they inspire. Their most important function is to rally
the troops. Pump up the volume. Shake the pom-poms. Point the way.
As Stephen Covey put it in his gazillion-selling book,
The 7 Habits of Highly Effective People, "Management is
efficiency in climbing the ladder of success; leadership determines
whether the ladder is leaning against the right wall". Another
brilliant business mind, Warren Bennis says, "The manager asks
how and when; the leader asks what and why."
Important point: Let’s not confuse leadership with
charisma. Charisma without a plan is just seduction. But without enthusiastic
vision and motivation, the best plan just sits there on the page. So
it’s not an either/or deal. We need to exercise both leadership
and management, and we need the speed, the skill, and the sensitivity
to know what’s required at any given moment.
A manager might say, "Corporate wants 16 units an
hour now, so I guess we have to make that happen.” Leaders say,
“Look, we have no business if we continue to lose customers. Why
are they leaving, even paying for alternatives? Could it be that what
we give away for free isn’t attractive enough anymore? And are
seven unit stopsets unfair to our clients?"
A manager might say, "They just gave me control over
the whole cluster. I’m the Big Dog now, hoo-hah!" A leader
might say, "Thanks, I really appreciate this vote of confidence.
But how do we keep product quality high, customer satisfaction high,
ratings and rates high while taking vital attention away from product
A manager measures and quantifies; so much increase in
AQH, a two-book decline in cume. Management is a science, while leadership
is an art. Back to the brain analogy. Your left brain is logical, rational,
that’s your manager. Your right brain is creative, emotional,
symbolic, imaginative, that’s your leader. Like the brain, the
organization is best run by the whole person, fully engaged, firing
on both sides as required.
Here’s a list of questions with no right or wrong
answers, designed to help you better determine your style and see where
you sit along the leader/manager continuum:
- Do you listen more than you talk?
- Do you ask questions more often than you give orders?
- Do you regularly praise people in front of their peers?
- Do you know your business inside and out and understand the work that you direct others to do?
- Do you spend part of every week thinking/planning for the future?
- Do you lead from the rear? In other words, do you see leadership as a support function? Are you the Boss or are you the Servant?
- Do you take the blame when things go wrong and give away credit when things go right?
- Are you empathetic? Can you stand in others' shoes and see through their eyes? Do you have so-called "emotional intelligence?" Can you read the room?
- Do you rule by influence or by command? Do you inspire fear or trust? Do you stir peoples' passions? Do you have followers or subordinates?
- Do you know how to take people beyond their self-interest and raise their level of motivation and commitment?
- Do you coach and motivate your talent? Do you make time for every one of your reports? Do you even consider them "reports?"
- Do you need to control every step of the process? Are you more comfortable dictating or collaborating?
- Do you purposefully hire people who know more than you do?
- Do you recognize dysfunctional group dynamics? (OK, trick question. Every family is a dysfunctional family, even professional ones.)
- Do you run an open shop and make transparent decisions?
- Do you consider professional development opportunities for each of your people?
- Are you keenly interested in what makes people tick? In their personal lives and interests? Do you believe it's possible to keep one's personal and professional lives separate?
- Do you tend to leave your people alone until there's a problem?
- Do you think people work for money?
- Do you enjoy mentoring, coaching, teaching?
There is no magic formula that says we should be leaders
60% and managers 40% of the time, but my observation is that too many
of our stations are over-managed and under-led. And like an out-of-balance
individual, we need to get back into alignment if we want to thrive. We
need to plan and inspire. We need to motivate and to problem solve. Mostly
we need to recognize the difference and be facile and flexible enough
to turn on a dime and act according to what's needed at the moment. Leadership
or management? Yes, more of the best qualities of both, thank you.