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Articles

I've been a writer all my life, contributing regularly to the industry trades (Radio & Records, Radio Ink, etc.) as well as creating pieces for my clients and workshop participants. I hope you find these articles and tip sheets interesting and useful.

  • Burn Baby, Burn
    Do you know what it costs to run the radio station for one day? You probably should. (FMQB April 2006)
    Read the html article or PDF article format.
  • The Difference between Management and Leadership
    Many of our stations are overmanaged and underled. This article helps to tell the difference between the two. (FMQB February 2006)
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  • Can You Hear Me Now?
    The wireless, music, and banking industries are all banking on your cell phone to be the delivery device for….. everything. FMQB January 2006)
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  • The Next Big Thing
    With the Baby Boomer Generation well into their 50s, guess which format is coming into its own? (FMQB November 2005)
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  • Think Like a Customer, Act Like an Owner
    If we'd think like customers and act like owners, we could solve 90% of our problems. Find out in this latest article from FMQB. (FMQB October 2005)
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  • How Things Work
    Why are radio stations a lot like cars? Find out in this latest article from FMQB. (FMQB September 2005)
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  • The Seven Essentials of Success
    Here is the print version of the workshop session I gave at Morning Show Boot Camp 2005 in New Orleans. (FMQB August 2005)
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  • Dodge's Email Rules of Thumb
    Email is increasingly a primary channel of communication.
    Here’s how you can use email more effectively. (FMQB June 2005)
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  • Voice Tracking: Here to Stay So Let’s Make the Best of It
    How to Make the Best of a New Situation. (FMQB May 2005)
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  • Three Rounds Toe to Toe
    It’s Satellite Radio vs. Terrestrial Radio in the center ring. (FMQB April 2005)
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  • Managing Creativivity
    Sometimes you love them, sometimes you don’t, but you need them now more than ever. Here’s how to get the maximum performance from your announcers. (FMQB March 2005)
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  • You Talkin' to Me?
    Take a tip from the movie business and get up close and personal with your “actors.” (FMQB February 2005)
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  • Interactive, Personalized, and On-Demand
    Take a tip from Steve Jobs and apply the iPOD formula to your radio station. (FMQB January 2005)
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  • Personal Appearances - 101
    Events and promotions are critical to station success. Everybody needs a good checklist. (FMBQ March 2004)
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  • Radio Shakes Rattles & Rolls the San Francisco Bay Area
    An in-depth look at a great radio market. And a great case for the radio medium too. (Radio Ink October 2003)
    Read the full article.
  • Managing Air Talent
    The care and feeding of creative personalities. (Radio & Records August 2003)
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  • Air Quality Control
    More and more it's what's between the music that counts. (Radio & Records January 2003)
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  • If You Build It They Will Come
    Hey Big Vendor, spend a little dime with me. (Streaming Magazine March 2001)
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  • Broadcast America Puts It All Together
    Profile of a Net Bubble Company. (Streaming Magazine October 2000)
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  • Net Telephony
    These days it's called VOIP. (Streaming Magazine August 2000) Read the full article.
  • The New Digital Jukes
    A close-up on the Players and their players. (Streaming Magazine June 2000)
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  • Broadband: The World Wide Wait is Over
    The end of dial-up, the beginning of the real revolution. (Streaming Magazine April 2000)
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  • The Battle in Seattle
    Microsoft and Real Networks, gloves off. (eRadio Magazine March 2000) Read the full article.
  • The Cost of Streaming
    The numbers behind the streams. (eRadio Magazine February 2000)
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  • Webcasting: Hitting the Sweet Spot
    Just like surfing, you can’t catch the wave too early or too late. (eRadio Magazine November 1999) Read the full article.
  • Wake Up and Smell the Starbucks
    Radio and the Web were made for each other. Only they don’t know it yet. (eRadio Magazine September 1999)
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Thought Starters & Handouts from the Silliman Dodge Workshops:

Media. Performance. Strategy.